Charles Gasper

Charles Gasper

Senior Evaluation Consultant

Charles Gasper brings over 20 years of experience working with foundations and nonprofits to understand and improve their strategic use of evaluation. Charles is an expert in public media, health care, mental health, education, nonprofit capacity building, and funder collaboratives. Based in St. Louis, Missouri, Charles serves clients and their stakeholders across the United States.

4 Key Stages for Measuring Your Media Outcomes

What can media accomplish? What can it affect? These are questions funders often ask. Restating those questions from an evaluation perspective translates to: how can one measure the impact of media? To understand how to measure media, we must first understand the strategy behind media.

Media:

  • Draws attention to issues.
  • Improves understanding of issues and possible solutions.
  • Inspires people to care.
  • Motivates people to do something.
  • Connects people with solutions.

I previously spoke to these, diagramming the flow of media effect, where people move through various different states from awareness to action. Looking at the model, it is easyMedia Affecting Change Flow Chart to think that one piece of content can affect change.
However, it is rare that just one exposure to one piece of content affects change; rather it is the sum of multiple experiences – a subset of which is content. Savvy media professionals take into account the environmental factors in the development and distribution of their content, building on what is available, constructing multiple pieces of content for distribution, and developing a campaign for that distribution to affect their target audiences.

During the 2016 Olympic Games in Rio, Continue reading

How Media Affects Social Change

I’ve been an evaluator for over 25 years and, over the last several years, have done a deep dive into the world of media, its role in communities, and how it can contribute to social and community change. This is the first of a series of posts I’ll be leading in the area of media – some driven by my own questions, but many driven by Continue reading

From “Good” to “Great” (or Better Yet, Impactful)

Does a “good board” really a strong organization make?

Fixing your board…that’s what many of us in leadership positions in the nonprofit sector believe it takes to improve our organizational impact. But how much does developing and educating your board really improve the way your organization does its work? Continue reading