Throughout the three-day conference, which brought together approximately 500 evaluators and evaluation commissioners from 47 different countries, I gathered seven recurring themes posed as answers to this one question. Continue reading →
Media campaigns are intended to affect their audiences – such as convincing people not to text and drive, or persuading people to purchase a product or vote for a particular candidate. There are various touchpoints wheremediacanhelpleadanaudiencefromawarenesstoactiononanissue. Being able to track these touchpoints – and the audiences engaged – enables organizations and media distributors to more efficiently and effectively test their content as well as intelligently move audiences from awareness to action at a faster, more effective rate.Continue reading →
A few years ago I was introduced to my now favorite TED Talk:DerekSiverson“Howtostartamovement.” In two minutes he explains how a movement starts using some amusing footage of a spontaneous dance group. If you haven’t seen it, itisworththebreak. What captivated me was his conclusion—and it wasn’t about the leader.
Rightly, much has been made of the importance of leadership—be it in business, government, nonprofits, or online. In the nonprofit sector, starting with the dooms-day scenario of mass baby-boom retirements that was the rage in the early 2000’s, through today’s steady drumbeat of leadership training and development, leadership is on the minds of philanthropic sector professionals. Continue reading →