The work you do in the social sector is likely unique in its mission and programs. As unique as it is, social sector organizations like yours share the common goal to “move the needle.” They may work towards improving conditions for local youth or inspiring local creativity by supporting the community arts scene. No matter your mission, it is important to ensure your activities are clearly aligned with your ultimate social impact goals. To that end, we have produced three videos that Continue reading
Why are funding organizations looking more and more toward media as a valuable method to affect social change?
Because it has been shown to work.
There are four key stages in the use of media. These stages include design, development, distribution and reflection. In this piece, we discuss the importance of design and the impact evaluation can have in this stage in creating a successful campaign, and subsequently detail the process. Continue reading
For NGOs with offices in a wide variety of geographic locations, establishing a Monitoring and Evaluation (M&E) system that works for both the headquarters office and field offices can be a real challenge. If those offices operate in different countries, that challenge becomes even harder.
As a former program manager for Latin American health programs, I appreciate that needs and outcomes differ by region, by country, and even sometimes by community. I remember long conversations with my colleagues about how a solution for one geographical area would never get off the ground in another! So, how can we create a measurement framework that serves both field office and headquarters’ needs? Continue reading
“An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity.”
– Martin Luther King Jr.
I’ve always had an inherent appreciation for diversity – yet my training and work in the evaluation space has fostered even greater realization that diversity is a critical component to both program design and evaluation. Continue reading
What can media accomplish? What can it affect? These are questions funders often ask. Restating those questions from an evaluation perspective translates to: how can one measure the impact of media? To understand how to measure media, we must first understand the strategy behind media.
- Draws attention to issues.
- Improves understanding of issues and possible solutions.
- Inspires people to care.
- Motivates people to do something.
- Connects people with solutions.
I previously spoke to these, diagramming the flow of media effect, where people move through various different states from awareness to action. Looking at the model, it is easy to think that one piece of content can affect change.
However, it is rare that just one exposure to one piece of content affects change; rather it is the sum of multiple experiences – a subset of which is content. Savvy media professionals take into account the environmental factors in the development and distribution of their content, building on what is available, constructing multiple pieces of content for distribution, and developing a campaign for that distribution to affect their target audiences.
During the 2016 Olympic Games in Rio, Continue reading
Earlier this month, Grantmakers for Effective Organizations (GEO) held its National Conference in Minneapolis – bringing together nearly 900 foundation professionals, executives of nonprofit organizations, consultants, and other stakeholders for a stimulating and inspiring two days. The organization promoted the conference as “an event that offers participants the opportunity to explore the most relevant topics in the philanthropic field and hear new ideas for smarter grantmaking practices that enable nonprofits to grow stronger and achieve better results.” Note the emphasis on “grow stronger and achieve better results.”
I had the privilege of attending along with four of my TCC colleagues, two of whom were leading sessions that reinforced the focus on achieving greater impact. Continue reading
On a cold, rainy day in February, all seven members of TCC Group’s evaluation team came together for a retreat. With our team spread across the country, this retreat was a unique opportunity for in-person team building and reflection. Most interestingly, we completed an exercise to classify the types of work we are talking about when we say “evaluation.”
The end result? Clarity around the nine types of evaluation work we do. Continue reading
I’ve been an evaluator for over 25 years and, over the last several years, have done a deep dive into the world of media, its role in communities, and how it can contribute to social and community change. This is the first of a series of posts I’ll be leading in the area of media – some driven by my own questions, but many driven by Continue reading
Does a “good board” really a strong organization make?
Fixing your board…that’s what many of us in leadership positions in the nonprofit sector believe it takes to improve our organizational impact. But how much does developing and educating your board really improve the way your organization does its work? Continue reading
Each nonprofit has a unique mission that drives their efforts to make the world a better place. While their organizational missions may be unique, many nonprofits face similar challenges and capacity needs. Though they exist independently, there is no reason for each to be on their own when it comes to identifying relevant and useful tools and resources. Continue reading