Be Informed: Developing Content for Media Campaigns

Media campaigns are intended to affect their audiences – such as convincing people not to text and drive, or persuading people to purchase a product or vote for a particular candidate. There are various touchpoints where media can help lead an audience from awareness to action on an issue. Being able to track these touchpoints – and the audiences engaged – enables organizations and media distributors to more efficiently and effectively test their content as well as intelligently move audiences from awareness to action at a faster, more effective rate. Continue reading

Three Common Questions about Funding Advocacy

Since the 2016 election, my colleagues and I have noticed one of two things: more funders considering a first-time investment in advocacy, or funders strengthening their existing commitment to fund advocacy work. In response to this surge of activity, we’ve had the opportunity to share our findings regarding effective strategies to support advocacy campaigns  – with different groups of funders. These engaging and deliberate conversations generated additional questions – from which we’ll highlight three: Continue reading