“A story is based on what people think is important, so when we live a story, we are telling people around us what we think is important.” Donald Miller, CEO, StoryBrand
Companies today are more engaged with and active in society and their communities than ever before, but they have not gained the recognition or trusted relationships they seek from consumers and the general public.
With all the changes in the political climate over the past year, I’ve been especially concerned for immigrants and refugees. Many families in my city and community have been affected by the new executive orders and administrative actions, and I’ve read stories about many others across the country that are at risk. This can feel overwhelming when I think about the impact on people I know. The issues we’re dealing with are daunting and complex; it makes me wonder how I can be most helpful.
You may believe that it would take massive investment to have even a minor impact in this climate. But the truth is, we can all make a difference. Family foundations are no exception.
TCC’s Naomi Polin shares the six essentials for family foundations to have when supporting immigrant and refugee communities.
The work you do in the social sector is likely unique in its mission and programs. As unique as it is, social sector organizations like yours share the common goal to “move the needle.” They may work towards improving conditions for local youth or inspiring local creativity by supporting the community arts scene. No matter your mission, it is important to ensure your activities are clearly aligned with your ultimate social impact goals. To that end, we have produced three videos that Continue reading →
What can media accomplish? What can it affect? These are questions funders often ask. Restating those questions from an evaluation perspective translates to: how can one measure the impact of media? To understand how to measure media, we must first understand the strategy behind media.
Draws attention to issues.
Improves understanding of issues and possible solutions.
Inspires people to care.
Motivates people to do something.
Connects people with solutions.
I previously spoke to these, diagramming the flow of media effect, where people move through various different states from awareness to action. Looking at the model, it is easy to think that one piece of content can affect change.
However, it is rare that just one exposure to one piece of content affects change; rather it is the sum of multiple experiences – a subset of which is content. Savvy media professionals take into account the environmental factors in the development and distribution of their content, building on what is available, constructing multiple pieces of content for distribution, and developing a campaign for that distribution to affect their target audiences.
I may not be unique. Like most people who work in or with the social sector, I have a personal drive to give back. But volunteering at a week-long summer camp gave me pause – and I will share with you how this experience reinforced how I embody TCC’s values – that is, a client-centered approach focused on learning, sustainable change, and resourcefulness.
For five of the last seven years, I have spent the third full week of July in Ripley, West Virginia – a rural community approximately 45 minutes from the state capitol.
You’ve been hearing about the “external environment” “ecosystem” “collaboration” “collective impact” and “hubs, spoke, nodes, etc.” a lot lately. Have you been wondering how all these concepts should influence your organization’s strategic priorities? So have we.Continue reading →
Companies are developing their corporate citizenship approaches and strategies based on three primary drivers: aligning with their purpose; addressing an operational issue; and/or supporting the communities where they have operations and employees.
Public media and high-profile stories surrounding companies and their corporate citizenship efforts tend to focus on the major programs and initiatives that the company has developed and promoted, such as Unilever’s Sustainable Living commitment (Purpose) or Starbucks’ focus on sourcing products responsibly (Operations).
The approach to community, however, tends to be less developed. Numerous companies state that they support the communities where their employees live and work, but with employees scattered around the globe in possibly hundreds of locations, companies struggle to develop an approach that effectively meets the needs of their various stakeholders in all of their localities.
Companies experience an increasing pressure to address critical issues, as well as communicate the activities and impact of the company in the communities where it operates, even in the most rural locations. As a result, there is a greater need for companies to develop an approach that addresses the issues and concerns of those stakeholders.Continue reading →