Be Informed: Developing Content for Media Campaigns

Media campaigns are intended to affect their audiences – such as convincing people not to text and drive, or persuading people to purchase a product or vote for a particular candidate. There are various touchpoints where media can help lead an audience from awareness to action on an issue. Being able to track these touchpoints – and the audiences engaged – enables organizations and media distributors to more efficiently and effectively test their content as well as intelligently move audiences from awareness to action at a faster, more effective rate. Continue reading