Be SMART: Designing Effective Media Campaigns (Stage 1)

Why are funding organizations looking more and more toward media as a valuable method to affect social change?

Because it has been shown to work.

There are four key stages in the use of media. These stages include design, development, distribution and reflection. In this piece, we discuss the importance of design and the impact evaluation can have in this stage in creating a successful campaign, and subsequently detail the process. Continue reading