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Tracy Fortson

Consultant, Integrated Initiatives

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Innovative change agent focused on the intersection of the arts, culture, and social impact.

“I think works of art—any form of culture—have the capability to give people a certain hope and passion and belief and conviction that nothing else can. I think there is something about creativity and the imagination that is ultimately very primal, and it can be incredibly moving and provoke people in all the right directions.” – Shirin Neshat, visual artist and activist

Tracy is inspired to do work that empowers, engages, and mobilizes people in historically underserved communities. Her work focuses on art, culture, and creativity as catalysts for social change, empowering people to tell their own story in their own words, and advancing racial, social, gender and restorative justice.  At TCC Group, Tracy is using her skills in working with ViiV Healthcare, heading their Positive Action for Women Risk to Reasons (RTR) initiative, aimed at increasing awareness and action around HIV prevention and care for Black women. She is managing and supporting the grantee organizations and community projects focused on connecting women to care, training service providers, and changing the narrative about HIV and Black women. She uses her passion for strategic storytelling to teach clients how to communicate difficult concepts in a manner easily understood.

Tracy blazed her own trail in becoming a consultant. Using her passion surrounding the intersection of arts and culture in her consulting practice, which included a diverse clientele of established and emerging nonprofit organizations, artists, and activists, Tracy also served as the social media and communications director of a national grassroots movement. She comes to TCC after a long career as a lobbyist in Washington, DC in the biomedical industry; as a crisis management strategist creating PR campaigns; as a business coach for people establishing nonprofits; and as a communications specialist, training scientists how to explain their complicated research to the public and to the media.

In her role as managing director of constituent services at the National Kidney Foundation, Tracy established a national patient advocacy movement. Focused on spotlighting the voices of people affected by kidney disease to raise awareness and influence public policy, she taught patients how to be their own best advocates and how to give voice to their concerns and to speak with doctors and lawmakers.

Education

  • University of Maryland, College Park

 

 

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