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Service for Impact

Exploring Strategies to Align Corporate Volunteering and Business Priorities

As corporate responsibility leaders, we are uniquely equipped to connect our colleagues to solutions that catalyze business benefit and positive social impact. Too often, however, we are tempted to pursue quick, one-off activities—and we end up missing out on opportunities to align volunteering & larger corporate responsibility efforts with business priorities. Join us for a conversation on strategies to align corporate volunteering with broader firm goals, and how you can find ways to more effectively partner with colleagues from across your company, providing solutions that can ultimately make a big difference to the business and the community.

Session Objectives
  • Share frameworks and examples of how companies can more effectively align their corporate volunteering & philanthropic strategy with business goals.
  • Introduce steps citizenship leaders can take to change the perception of their department as “nice to have” to an essential function that can provide solutions to core business challenges.
  • Explore ways that corporate volunteering-business alignment uniquely benefits the company (e.g., increased levels of employee purpose/connection to company mission; boost in brand)

The Service for Impact working group provides an opportunity for corporate grantmakers and volunteer leaders to foster a peer network, share successes and challenges, brainstorm on solutions, and explore new ways to make a difference in society while supporting business objectives through volunteerism.

  • Tom Knowlton, Partner and Director, Corporate Services, TCC Group (Moderator)
  • Meghan Bracken, Director, Corporate Citizenship, KPMG (Panelist)
  • Michael Bzdak, Global Director, Employee Engagement, Global Community Impact, Johnson & Johnson (Panelist)
  • René O. Deida, Director, Corporate Engagement, Corporate Social Responsibility, Prudential Financial (Panelist)
  • Amy Sulzman, Manager, Corporate & Community Engagement, Prudential Financial (Panelist)

The Committee Encouraging Corporate Philanthropy (CECP) and Philanthropy New York

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