Build Trust With A Purpose Statement

As we enter a new era in US politics, there is increased pressure on companies to build trust with customers, and both deliver and communicate their broader value to society and their employees.

As stated in the Edelman TRUST BAROMETER 2016, “A yawning trust gap is emerging between elite and mass populations. The most profound difference between the elite and the broader populations is found in their attitudes toward business. This skepticism is clearly manifested in the perception of specific industries, in particular the financial services sector where there is a gap of more than 20 points between the elite’s trust in the sector and the general population’s.”

How have companies been responding to this pressure? The development of new social impact initiatives, the communication of a company’s commitment to Shared Value, and the increasing importance of corporate citizenship within companies are indicators that companies are realizing the need to play a stronger role in addressing social issues that are important to all of their stakeholders.

TCC’s Partner and Director of Corporate Services, Tom Knowlton, examines the value of a purpose statement for organizations.

Read the complete article “Build Trust With A Purpose Statement” on Philanthropy New York’s blog > 

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Tom Knowlton

Tom Knowlton

Partner and Director of Corporate Services
Thomas Knowlton, Partner and Director of the Corporate Practice, has worked in the field of Corporate Citizenship since the early '90s, and has extensive experience in assisting companies with the strategic development, implementation, and evaluation of Corporate Citizenship and Community Involvement programs. Since joining TCC Group, Knowlton has worked with corporate clients such as Wells Fargo, Pfizer, Goldman Sachs, JM Family Enterprises, Monsanto, International Paper, Tufts Health Plan Foundation, Hess, Nestle Waters North America, Coca-Cola, and numerous other companies.