Build Trust With A Purpose Statement

As we enter a new era in US politics, there is increased pressure on companies to build trust with customers, and both deliver and communicate their broader value to society and their employees.

As stated in the Edelman TRUST BAROMETER 2016, “A yawning trust gap is emerging between elite and mass populations. The most profound difference between the elite and the broader populations is found in their attitudes toward business. This skepticism is clearly manifested in the perception of specific industries, in particular the financial services sector where there is a gap of more than 20 points between the elite’s trust in the sector and the general population’s.”

How have companies been responding to this pressure? The development of new social impact initiatives, the communication of a company’s commitment to Shared Value, and the increasing importance of corporate citizenship within companies are indicators that companies are realizing the need to play a stronger role in addressing social issues that are important to all of their stakeholders.

TCC’s Partner and Director of Corporate Services, Tom Knowlton, examines the value of a purpose statement for organizations.

Read the complete article “Build Trust With A Purpose Statement” on Philanthropy New York’s blog > 

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Tom Knowlton

Tom Knowlton

Partner and Director of Corporate Services
Thomas W. Knowlton, partner and director of the Corporate Practice at TCC Group, has extensive experience in the field of corporate citizenship. Since joining TCC Group, Knowlton has worked with a number of corporate clients, primarily leading strategic planning projects and developing high impact programs and approaches that fully mobilize a company’s unique resources to provide significant social and business impact. Knowlton has deep experience in the retail, financial services, energy and health industries; recent clients include ConocoPhillips, Ascena Group, Wells Fargo, Wells Fargo Regional Foundation, Medtronic, Starwood, Independence Blue Cross, Pfizer, Goldman Sachs, PepsiCo, Monsanto, Tufts Health Plan Foundation, Nestle Waters North America, Coca-Cola, Hess, Chevron, Computer Associates, and Kraft. Relevant nonprofit projects include strategy assistance for Aspen Institute’s Business and Society Program and United Way Worldwide’s efforts to refine their partnership approach with corporations.