“A story is based on what people think is important, so when we live a story, we are telling people around us what we think is important.” Donald Miller, CEO, StoryBrand
Companies today are more engaged with and active in society and their communities than ever before, but they have not gained the recognition or trusted relationships they seek from consumers and the general public.
Why? Continue reading
Companies with strong reputations as corporate citizens are respected for providing value to society in a comprehensive way – through their products and services, their operational excellence, and their support of the community.
As companies face increasing pressure from stakeholders to address complex societal issues, many are developing programs and initiatives with ambitious social impact goals, but often, without the requisite structure to ensure the programs are effective. Continue reading