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Communicating Impact: Why We Matter

In this session we will learn why the ability to demonstrate our impact in our communities is an increasingly important part of our case for high-level philanthropic support. In this session we will look at a few different, tested approaches for planning and measuring impact.

We’ll also explore examples of how to use that information to craft a compelling story of local relevance to major donors and foundation funders.

  • Meegan White, Consultant, Association of Public Television Stations (moderator)
  • Charles Gasper, Senior Evaluation Consultant, TCC Group
  • Michelle Parker, Associate Director, KQED
  • Denise Sauerteig, Learning and Evaluation Manager, KQED
  • Naomi Hubert, Sr. Researcher and RTL Project Manager, EDC

Public Media Development & Marketing Conference

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