Diversity, Equity & Inclusion: Are You Asking the Right Questions? September 27, 2017 By Marketing Admin As an evaluator, I have seen varying levels of commitment to using principles of DEI and acknowledge that it is not always an easy or straightforward endeavor. Here are a few clarifying points on how I frame thinking about DEI and some guiding questions to discuss when thinking about incorporating DEI in your work:
A Statement of Values to Guide Philanthropic Collaboration September 6, 2017 By Marketing Admin For the past two years, a number of the leading organizations supporting and facilitating nonprofit and philanthropic collaborations have been coming together to share experiences and perspectives. Called the Collaboration Champions, this group has collectively published dozens of papers on the topic and worked with hundreds of different collaborations. Through work together, the Collaborative Champions realized that there are some ethical principles, or values, held common in the approach to building and supporting successful collaborations. They articulate those principles here.
Why Companies Invest in Social Enterprises July 25, 2017 By Marketing Admin When President Trump recently announced that the US was pulling out of the Paris Climate Accord, over 100 major US businesses announced their intention to continue their efforts to address climate change. This is a prime example of how companies are responding to stakeholder pressure by developing new approaches and taking a stronger role in addressing complex social issues.
Be SMART: Designing Effective Media Campaigns (Stage 1) June 20, 2017 By Marketing Admin There are four key stages in the use of media. These stages include design, development, distribution and reflection. In this piece, we discuss the importance of design and the impact evaluation can have in this stage in creating a successful campaign, and subsequently detail the process.
Building Evaluation Capacity Across International Offices March 28, 2017 By Marketing Admin For NGOs with offices in a wide variety of geographic locations, establishing a Monitoring and Evaluation (M&E) system that works for both the headquarters office and field offices can be a real challenge. If those offices operate in different countries, that challenge becomes even harder. Learn how Hand in Hand International (HiH), supported through Johnson & Johnson’s Healthy Futures evaluation capacity-building program, piloted a measurement framework in Eastern Africa, Afghanistan, and London that allows it to have a greater understanding of what is needed to achieve their desired impact and how that varies by region.
4 Tips for Culturally Responsive Programming December 16, 2016 By Marketing Admin I’ve always had an inherent appreciation for diversity – yet my training and work in the evaluation space has fostered even greater realization that diversity is a critical component to both program design and evaluation. In my work, I’ve had to assess how people are experiencing programs and whether those experiences match what was intended. Naturally, I’ve been exposed to and come to understand realities and points of view different than my own. I see this call for cultural responsiveness as being relevant to not only evaluators, but program staff as well…
Build Trust With A Purpose Statement December 8, 2016 By Marketing Admin As we enter a new era in US politics, there is increased pressure on companies to build trust with customers, and both deliver and communicate their broader value to society and their employees…How have companies been responding to this pressure?
4 Key Stages for Measuring Your Media Outcomes September 26, 2016 By Marketing Admin What can media accomplish? What can it affect? These are questions funders often ask. Restating those questions from an evaluation perspective translates to: how can one measure the impact of media? To understand how to measure media, we must first understand the strategy behind media.
Building a More Effective Community Approach June 23, 2016 By Marketing Admin Companies are developing their corporate citizenship approaches and strategies based on three primary drivers: aligning with their purpose; addressing an operational issue; and/or supporting the communities where they have operations and employees. Public media and high-profile stories surrounding companies and their corporate citizenship efforts tend to focus on the major programs and initiatives that the company has developed and promoted, such as Unilever’s Sustainable Living commitment (Purpose) or Starbucks’ focus on sourcing products responsibly (Operations). The approach to community, however, tends to be less developed…
Our 9 Types of Evaluation Work – Which are Useful to You? March 17, 2016 By Marketing Admin What are we talking about when we say “evaluation”? How do you know what type of evaluation your organization needs? It’s start off with identifying what key question(s) you are trying to answer. Take a look at the nine types of evaluation work we do at TCC Group – aligned with key questions – to help you determine which type of evaluation is right for your organization.