Unlocking the Mystery of Volunteer Retention: How Girl Scouts of Northern California is Using Advanced Predictive Analytics to Inform its Volunteer Management Practices

Like many nonprofits that depend on volunteers to fulfill their mission, Girls Scouts of Northern California (GSNorCal) faces a growing challenge. As the number of girls involved in the program grows, so too does the need to retain volunteers year after year.

With support from the Thrive Foundation for Youth, GSNorCal partnered with TCC Group to conduct a study using both predictive analytics and focus groups to answer the question, “What are the predictors of volunteer retention?”