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4 Key Stages for Measuring Your Media Outcomes

Category: Perspective

4 Key Stages for Measuring Your Media Outcomes

What can media accomplish? What can it affect? These are questions funders often ask. Restating those questions from an evaluation perspective translates to: how can one measure the impact of media? To understand how to measure media, we must first understand the strategy behind media.

The Story of a TCC-er at Summer Camp

I may not be unique. Like most people who work in or with the social sector, I have a personal drive to give back. But volunteering at a week-long summer camp gave me pause – and I will share with you how this experience reinforced how I embody TCC’s values – that is, a client-centered approach focused on learning, sustainable change, and resourcefulness.

Building a More Effective Community Approach

Companies are developing their corporate citizenship approaches and strategies based on three primary drivers: aligning with their purpose; addressing an operational issue; and/or supporting the communities where they have operations and employees.

Public media and high-profile stories surrounding companies and their corporate citizenship efforts tend to focus on the major programs and initiatives that the company has developed and promoted, such as Unilever’s Sustainable Living commitment (Purpose) or Starbucks’ focus on sourcing products responsibly (Operations). 

The approach to community, however, tends to be less developed…

Grow Stronger & Achieve Greater Impact

What do legal advocacy and organizational effectiveness have in common? TCC Group CEO Richard Mittenthal shares his takeaways from the Grantmakers for Effective Organizations (GEO) 2016 National Conference in Minneapolis. 

How Media Affects Social Change

Media, and more importantly its ability to reach the public and provide commentary, has been present ever since the existence of a town crier.  The tradition of oration has evolved to broadsheet, books, radio, television, and now, to the digital age. I’ve been an evaluator for over 25 years and, over the last several years, have done a deep dive into the world of media, its role in communities, and how it can contribute to social and community change.

One Size Does Not Fit All: Program Management Software Solutions

As today’s leading companies launch and expand corporate citizenship programs, they continue to seek greater social and environmental impact. While they operate at various levels of scale, they all face critical challenges around tracking and reporting data, operational inefficiencies, and nonprofit relations. When it comes to researching and selecting a software solution, what service areas exist and what questions should be asked? TCC’s James Gaynor sheds some light on the ever-changing technology options, and how clients develop customized criteria to make the best decision.

10 Critical Questions A Smart Impact Investor Should Ask (And Be Able to Answer)

With the rhetoric around impact investing reaching new heights, foundations and nonprofits would do well to keep the following in mind: Similar to grants, or different forms of non-grantmaking support, impact investing is but one tool in the social impact toolbox. Senior Consultant, Marieke Spence, shares ten critical questions a foundation should ask during the planning and investing process.

From “Good” to “Great” (or Better Yet, Impactful)

Does a “good board” really a strong organization make?

Fixing your board…that’s what many of us in leadership positions in the nonprofit sector believe it takes to improve our organizational impact. But how much does developing and educating your board really improve the way your organization does its work?

CASE STUDY: Supporting Organizational Effectiveness Within Movements

Funders supporting movements face a unique set of challenges when trying to support organizations working for the same cause. In their efforts to increase organizational effectiveness, foundations invariably face questions of credibility and control, and sometimes encounter diverging understandings of success. This case study profiles how TCC Group – with its partner, the Wikimedia Foundation – developed an innovative, participatory approach to these challenges, resulting in increased organizational effectiveness in the Wikimedia movement.