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Beyond the Silo: Why Integrated Communications Is Critical for Social Impact

Sector: Nonprofit

Beyond the Silo: Why Integrated Communications Is Critical for Social Impact

Across the country, nonprofits, advocacy groups, and philanthropic institutions are being forced into survival mode. Executive orders threaten public funding, communities face mounting attacks, and nonprofit organizations operate in crisis mode. In the scramble for survival, many organizations are overlooking an issue that undermines their impact: siloed communications. While external threats mount, fragmented messaging and … Continued

Localization Part 3: Whose Story Is It? Practices for Using a Localization Approach to Share and Interpret Evaluation Findings

Crucial to using a localization approach (i.e., integrating the voices of those who are most affected by the social or environmental challenges being addressed) is a mindset and a belief that everyone who touches a program or intervention brings skills to the table that can contribute to a successful evaluation. We are all taking in … Continued

CCAT® Facilitator Certification Program

Diversify your consulting toolkit The CCAT is a key tool for consultants, foundation staff, and other capacity building professionals to use in their work with nonprofits, providing their clients and grantees with data to guide and catalyze organizational change. Through its CCAT Facilitator Training Program, TCC Group trains individuals to administer the CCAT, facilitate the … Continued

Equity as a Leading Principle

This is Part One of our five-part series titled, “Equity and Evaluation: Models of How Equity Can and Does Impact Evaluation.” The subsequent four parts will be released over the next two months (updated February 11, 2019).   The philanthropic and nonprofit fields, and organizations and individuals serving those fields, have shown an increasing focus … Continued

Be Informed: Developing Content for Media Campaigns (Stage 2)

Media campaigns are intended to affect their audiences – such as convincing people not to text and drive, or persuading people to purchase a product or vote for a particular candidate. There are various touchpoints where media can help lead an audience from awareness to action on an issue .  Being able to track these touchpoints – and the anti audiences engaged – enables organizations and media distributors to more efficiently and effectively test their content as well as intelligently move audiences from awareness to action at a faster, more effective rate.

Referencing the four key stages in a media campaign , this post focuses on the second stage: content development.