From Risk to Reasons: A Guide for Communicating and Connecting with Black Women about HIV

ViiV Healthcare’s Risk to Reasons initiative is designed to reframe and refocus HIV prevention and care for Black women. Guided by advocates across the country, Risk to Reasons sets out to develop new messages, new messengers and new methods to increase awareness and action around HIV prevention and care to Black women of cis and trans experience. The initiative creates content, funds community action and connects advocates across the country to change the impact of HIV in Black communities and connect more Black women to prevention and care.

The Risk to Reasons guide was co-created by ViiV Healthcare and the Black Women’s Working Group to Reframe Risk. A committee of Black women living with and working in HIV collaborated with ViiV Healthcare to challenge existing HIV prevention approaches and develop new recommendations for communicating and connecting with Black women about HIV. We would like to thank the dedicated members of this group, many of whom are named in this report, as well as all the women who have generously shared their insights, ideas and experiences.

Initiative funded and implemented by ViiV Healthcare
Writing by: TCC Group
Photography and Design by: Harley & Co

Key Contributions as the Black Women’s Working Group to Reframe Risk:

Gina Brown

Jamanii Brown

Tori Cooper

Olivia G. Ford

Justine Ingram

Deirdre Johnson

Leisha McKinley-Beach

Kneeshe Parkinson

Jay Reed

Beverly Ross

Kimberly Sanders

Ashlee Wimberly